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Not just writing.
More than editing.
Clear, logical website development.
Writing.
There's more to writing than just sitting in front of a computer. To succeed, the writer needs to get inside the reader's head. To understand what the reader wants.
With extensive experience writing as a broadcast and print journalist, writing for national magazines, and writing for both business and state government, I've developed the skills needed to communicate with your audience.
Editing.
Editing requires, as an editor friend of mine says, a "professional idiot". Why? If anything exists that could trip up the reader, it's the editor's job to find it and fix it. That means asking dumb questions, not making assumptions, and being an advocate for the reader.
Website architecture.
So many of today's websites are created by people with 20/20 eyesight and the uncanny ability to read dark blue text on a black background. Developing a site like that is fine if everyone who tries to read it is under 30 and has perfect eyesight.
"Gotchas" like this concern me. Your website must be physically attractive, but not so flashy that the medium overpowers the message. It needs a clear, easy navigation system. It must be more than self-serving fluff.
Designing a website? Here's a checklist.
The whole is more than the sum of its parts.
Could your website be better than it is? Is your sales literature able to attract attention in today's business environment? When it's time to update your printed literature, your website, or even your stationery, it's time to contact me.
Portfolio and references.
Review my references and take a look at a small version of my portfolio. These are on-line as Adobe Portable Document Format files.
The monthly newsletter
Clients receive a monthly newsletter by mail. That newsletter is available on-line, too. Topics range from website management to spam prevention, with occasional looks at the future of technology. Past issues are in the archive.
Philosophical essays
Occasionally I write a philosophical piece. The topics are eclectic, to say the least. You may even find that one point of view is diametrically opposed to another. The articles are in the vault.
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Pencils, pens, T-squares, pica poles, rubber cement, and wax machines were once the primary tools of the writer and designer. Today the tools include keyboards and mice, digitizing tablets and word processors, graphics applications and website design tools. The goal remains the same, however: Crisp, clear communication with the client's readers.
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